To everyone waiting for updates or interested in growing embothreum coccineum (Chilean fire tree) in the humid southeastern U.S., I've got updates and pictures. First, I have to talk about the long journey I've been on learning about this special tree. Everything I've read tells me it will fail anywhere in the U.S. outside of western Oregon, Washington, and British Columbia. But, I have high pain tolerance, and I think this is a rare tree that not enough people have attempted to grow here. So maybe I can trail blaze and contribute what I've learned about it. First, over the last 7 or 8 years I've attempted to grow this tree at various stages, from seedling to 3 feet tall and flowering. I've probably killed 8 - 10 trees, but I've currently got 3 growing (two from seed and one 4 foot tall and flowering). I've experimented with soil amendments, different soil moisture levels, and various levels of sun exposure. After all that, and several years of partial success and lots of failure, here's what I've learned. Soil permeability and temperature are the most important aspects of keeping this tree alive. It must have excellent soil porosity. If you're starting with clay soil, remove a few buckets worth of it, and mix in a few bags of coarse sand, gravel, and pine bark nuggets. Do not using potting soil or even compost. It can deal with poor soil just fine. Also be sure the soil stays cool and moist (not overly wet). After you've planted it in the perfect spot, give it bag after bag of mini pine bark nuggets around the area you've planted it in to keep the soil underneath it breathable, well draining, and cool. The 3 foot tall fire tree I planted had all that done, and I replaced its top 6" - 8" of soil as straight pine bark nuggets. That keeps the soil acidic and extremely well draining, as well as cool. Site location: The 3' tree that's stayed alive is now in its second blooming and growing season and was given the best spot it could ask for. It's about 4 - 5 feet away from a brick wall on a slightly downward slope, facing east. It catches full sun until noon, but during the hottest part of the day it stays shaded because of the brick wall. The heat and high humidity of north Georgia still stresses the tree though. In its first growing season it dropped half its leaves, which apparently is a survival mechanism for trees that think they'll lose too much water through transpiration. However, we watered that tree nearly daily the first year, and it rewarded us by staying alive after it bloomed its heart out. A few months ago I got worried because I read something that said if Chilean fire trees ever have a stressful year, they'll forever stop blooming. However, that did not end up being the case. Even though in its first year it was completely covered in flowers, the tree still gave us blooms this spring as well, just far fewer. We had probably 7 or 8 clusters of fiery red blooms, plus a lot of branch and leaf growth. Since these trees only bloom on new growth from the previous year, it may be promising that its grown so many new branches and leaves. However, I wouldn't be surprised if it dropped more than half its leaves again, and put itself into survival mode just to get through the dog days of summer here. That would mean only a few bloom clusters next year as well, but still worth it. I've read it wants night time temperatures below 65 degrees F in order to rest at night. Without that, it stresses. However, if you keep the roots cool and moist, and don't fry the plant with the hottest afternoon temps, it seems to do pretty decently here. Again, it is a protea, so don't fertilize it with any phosphorus. For my part, I just skip fertilizer altogether. They seem to do just fine without any of that. For all the other proteaceaes I grow in my yard (several types of grevilleas and Gevuina avellana), it really helps to put down some other ground covering plant. For example, my Tasmanian mountain peppers and Gevuina avellana were planted in among Asian jasmine vines, which keep the ground underneath cool and moist. It's the only way I've been able to keep those alive, and I'm sure it would help with Chilean fire trees as well if I were to plant new ones. The Chilean fire trees I planted from seed are another story. I have one that's probably 5 years old at this point, and was grown from seeds I purchase from the U.K. The one that's still alive from that batch shot up like a weed its first and second year, but now that its been planted in the ground, it grows very slowly. It's probably 10" tall at this point, however it did not have the benefit of being planted on the east side of my home. It was planted on the west side, which means it gets the brutal afternoon heat. But its saving grace is that it was planted right at the top of a retaining wall, on a slope that receives constant moisture from my AC condensate drip line. It also has the top of its soil covered in several inches of pine bark nuggets. The small hill above it has had many bags of sand mixed into it, and the retaining wall has nothing but gravel behind it. So it has very permeable soil and stays constantly moist, but not wet. This is enough to keep it alive with some small amount of growth each year, but I suspect if I could've planted it on an eastward-facing slope where it only received direct morning sun, it would be doing much better right now. The third fire tree I have is a seedling from the 4 foot tall specimen that has the perfect spot. I took seeds from it last year and got a couple to sprout. This is the last one to have survived. It's in a small plastic pot with its soil a mixture of coarse sand and peat moss. I put oak catkins all over the top of its soil line to make a carpet that would keep its soil cool and prevent it from drying too quickly between waterings. It's only about 1" tall at this point, but you can see its top is already splitting into two crowns. This one will likely be a multi-branched cluster if it survives. But interestingly, now I have fire tree genetics from both the U.K. and an Oregon nursery. I hope this inspires someone out there to give the Chilean fire tree a try (or two... or ten). It's a fickle tree, but to behold it in bloom is indescribable. In my opinion, this is the most beautiful tree in the world when blooming, and still a pretty tree for the other 10 months of the year. One last point, deer seem like the taste of the leaves, so protect it with a chicken wire cage if you have deer in your area. Good luck